New program to boost the tourism sector

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Alberta’s Tourism Growth Innovation Fund (TGIF) will provide $1 million to support growth in the tourism industry.

It has a focus on ‘shoulder-season’ tourism development, rural projects and Indigenous cultural experiences. It offers matching grants up to $75,000.

“More than 30 million people visiting the province each year,” says Minister of Culture and Tourism Ricardo Miranda,
“TGIF is another resource to help the industry grow and prosper. The new fund will help communities and non-profit organizations tap into their ability to deliver the kinds of attractions and innovative experiences that travellers are seeking.”

Priority will be given to projects beyond the province’s two major cities and mountain parks. Applications will be accepted in two streams: destination development and product development support.

Applications to TGIF will be accepted twice each fiscal year, with the first intake running April 1 – 30.

A second intake will run in October. Communities and non-profit tourism organizations are encouraged to apply.

More information about the fund, including eligibility and application forms, is available online at culturetourism.alberta.ca/TGIF.

According to Statistics Canada, in 2015, 34.1 million people visited Alberta and spent $8.1 billion.

“Alberta’s tourism industry is a vital contributor to our economy,” says Miranda. “Tourism creates jobs, diversifies our economy and makes lives better for Albertans.”

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