Pandemic hasn’t slowed growth of new marketing company

Pearl Lorentzen
Lakeside Leader

One wouldn’t think that a global pandemic is a good time to start a business, but so far it’s been a good idea for Truly Creative Marketing based out of Slave Lake.

Asked how things are going, company founder Chantelle Trudel says, “wonderful. Really well. In today’s economy everyone’s realizing that they need to be online. It’s been growing really well. In four months, the brand has grown immensely.

“I was born and mostly raised” in Slave Lake, says Trudel. For the last 11 years, she’s been in marketing. For the last six as the marketing director at Slave Lake Dental and as a freelancer.

Trudel went into marketing through web design and photography. She’d started making websites when she was 12, with her cousin.

“I ended up finding something that I really loved,” she says. “Marketing is my passion.”

For years, she’d considered starting her own company. The pandemic gave her the push she needed.

Even though dental offices are very safe, she says, she didn’t want to go back because she is immune-compromised. Instead, she started her business in December and started taking clients on January 1. Within a year, she hoped to be able to build a team, but has already added a virtual assistant and designer.

When it comes to the nuts and bolts of marketing, Trudel does everything from lead generation to social media.

Her favourite part is sitting down with a client, “creating a marketing strategy, and then helping them grow in the way that they want to,” she says.

Trudel has two diplomas – one in business management and the other in website design.

Trudel’s website is

Chantelle Trudel of Truly Creative Marketing in Slave Lake.

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