RCMP ‘connecting with people’ through Instagram

Leader staff

Alberta’s RCMP is branching out in its communication efforts – via an Instagram account. The law enforcement agency hopes it will help “reach more Albertans, connecting with the people we serve so in turn, they can connect with us.”

In a Dec. 1 news release, the RCMP said, “Instagram will give us an opportunity to showcase the great relationships we are privileged to be a part of, both on and off duty. Alberta is where we live, work, and raise our families, and we are excited to highlight many of the great things we are a part of and see here in the province.”

Says Deputy Commissioner Curtis Zablocki, Commanding Officer of the Alberta RCMP: “I’m happy to be able to share with Albertans what our employees are involved with, the passion they have to serve communities, and to learn about how all levels of the Alberta RCMP are working together with citizens to make their communities resilient, safe and secure.”

Followers of the new Instagram account (@RCMPAlbertaGRC) can expect to see a continuation of campaigns such as #WhereWeWork,
#CommunityMembers, and various stories about the locations that RCMP employees call home. The RCMP won’t be posting public safety messages on Instagram, due to the platform’s inability to easily share content.

The first post on the account, says the news release, “is live and features a video showcasing our long history in Alberta, the beautiful sprawling landscape where we are proud to work, and our partnerships throughout the province.”

Albertans can also connect with the Alberta RCMP directly on Facebook @RCMPAlberta and Twitter @RCMPAlberta.

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